“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”
MARC OSTROFSY
“Store windows are like landing pages on the website.”
ANGELA AHRENDTS
Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything.
HENRY PETROTSKI
WHEN DESIGNING a website, the process is almost the same as designing for print – the only difference being in the type of publishing and the addition of maintenance. A website being ‘live’ is an excellent opportunity to keep refreshing your information and encouraging an ongoing dialog with readers and followers.
• Information Gathering
• Planning
• Design
• Development
• Testing and Delivery
• Maintenance
THE BUILDING of a website is altogether a different animal and something which must be understood and embraced when laying out what you have to offer. Be sure to take the time necessary to acquaint yourself with what is reasonable to expect and don’t be fooled by the many offers and fast talkers who can sound mighty enticing when selling ‘quick and free’. Otherwise, you may find yourself lost in space rather than jumping for joy while knocking on the many doors of opportunity that await you in your online presence.
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